Making the value proposition case is straightforward if you ask these 4 questions.
If you want buyers to be armed with the best material to make a case for why they should move forward with you, first you must be able to make it to yourself.
The most successful sellers make the value case to themselves as powerfully as possible—before getting buyers to believe in it just as strongly. Making the value proposition case is straightforward if you ask the following questions.
Watch this video and discover the 3 rules for building a value proposition, the 4 most important questions you must ask to build a strong value proposition, and what happens if you skip one of these questions.