This is one of the newer JF Initiatives and we created it in order to provide anyone who is working in a commercial role with the advice they need to continually expand their knowledge and bandwidth.
The team here at JFI has a voracious appetite for ongoing learning and we know that passion is shared by our contributors, regular columnists and feature writers.
The reality is the sales space is a rapidly changing environment where ideas, processes, methods of working, approaches etc. become outdated extremely quickly. That is precisely why we must all constantly review our modus operandi; the day we stop learning, and conclude that we know it all, is the time to pack our bags and head off into the sunset.