My colleagues, Hank Barnes and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015. The three of us are independently writing a post about where we would allocate an additional 1 million dollars if we ran marketing for a technology company. Check out their ideas… Read More
About Tiffani Bova
Don’t Mistake Confidence for Ego
There is no shortage of derogatory opinions of how ethical or upstanding sales people are. The masses often compare everyone in the profession to a used car salesman, someone who couldn’t make it academically at anything of substance. Announcing to your parents that you want to grow up and ‘get into sales’ may not be… Read More
Future Sales Growth Challenged by the ‘Seller’s Dilemma’
At the beginning of the year, I took on a research project to dig into what the future of IT sales would look like. As an ex-sales executive myself, I thought I began this journey with a fairly good understanding of what the answer to that question was…..well that was until I began to immerse… Read More
Sales Leaders: Invite Marketing to Go On Some Sales Calls in 2015
I participated in a Gartner Local Briefing in San Francisco last week with a number of my colleagues. We had about 150 people in attendance from both small and large technology providers. The first presentation was from Todd Berkowitz where he shared how technology purchase patterns have changed and the buying cycle is more dynamic and customer-driven…. Read More
Sales: Work Your Plan During the First 90 Days
Early in my sales career I changed jobs every 18 months landing myself at 8 different companies over a 12 year span, which means I had a lot of #First90Days. The first question I would often get from friends and family is “why do you change jobs so often”? I am sure they thought it… Read More
The State of Burnout in the Sales Industry
“Would I be a different manager today knowing what I do, and understanding the power that burnout has on the effectiveness of the team?” In today’s fast-paced society, the line between work and life is fading, making mental health increasingly difficult to prioritize. Most individuals spend one-third of their adult lives at work, which can… Read More
When It’s Time to Move to Your Next Sales Job
When it comes to your sales career, it’s important to always keep your options open without being reckless. At one point, I actually had eight sales jobs over the course of 12 years. Some would see this as a hit to my resume and take a negative view of it. “What’s wrong with her?” “Why is she always… Read More