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Dr Tony Alessandra

Most People Aim at Nothing in Life… and Hit it with Amazing Accuracy

2 September 2016 by Dr Tony Alessandra

There is an old saying: “Most people aim at nothing in life . . . and hit it with amazing accuracy.” It is a sad commentary about people, but it is true. It is the striving for and the attainment of goals that makes life meaningful. People who have no goals feel emotionally, socially, spiritually,… Read More

Filed Under: Article, Motivation, Self-Improvement

Most People Aim At Nothing In Life… And Hit It With Amazing Accuracy

6 September 2019 by Dr Tony Alessandra

There is an old saying: “Most people aim at nothing in life . . . and hit it with amazing accuracy.” It is a sad commentary about people, but it is true. It is the striving for and the attainment of goals that makes life meaningful. People who have no goals feel emotionally, socially, spiritually,… Read More

Filed Under: Article, Self-Improvement

Motivating Employees: Money Isn’t the Solution

14 September 2017 by Dr Tony Alessandra

Many employers believe that money is the most effective motivator. The problem is that this method gets expensive and doesn’t work as well as positive, non‑monetary motivators. There are other positive motivators that excite many employees even more than money, such as recognition, prestige, achievement, sincere appreciation, pride in a job well done, a voice… Read More

Filed Under: Article, Recruitment & Retention, Sales Management

NEGOTIATING TIPS

16 October 2014 by Dr Tony Alessandra

When you give something up, try to get something in return. When you give something for nothing, there is a tendency for people to want more. In all fairness to you and your prospect, therefore, you should balance what you give and receive. For example, “I’ll lower the price if you pay in full within… Read More

Filed Under: Article, Negotiating

Positive Motivation

28 July 2020 by Dr Tony Alessandra

What motivates your employees? Many employers believe that money is the most effective motivator. The problem is that this method gets expensive and doesn’t work as well as positive, non‑monetary motivators. There are other positive motivators that excite many employees even more than money: recognition, prestige, achievement, sincere appreciation, pride in a job well done,… Read More

Filed Under: Article, Employee Experience Management, Leadership, Sales, Sales Training

Remember the famous TV show, “All in the Family?”

22 October 2015 by Dr Tony Alessandra

“Edith do you know why I can’t communicate? Because I’m talking in English and you’re listening in dingbat!” Well, maybe Archie Bunker could benefit from learning how to communicate in “dingbat”! Then, he could mentally change places with Edith to understand her expectations instead of just his own. Every day I face the potential for… Read More

Filed Under: Article, Self-Improvement

Romance and The Four DISC Styles

26 May 2017 by Dr Tony Alessandra

How does understanding DISC Styles help you with your spouse or significant other? The concept of DISC represents four distinct, identifiable, predictable behavioral patterns or Styles – the Dominant Style (‘D’), the Influencing Style (‘I’), the Steady Style (‘S’) and the Conscientious Style (‘C’). ‘D’ Styles try to shape their environment to overcome obstacles on… Read More

Filed Under: Article, General Sales

SMART Goals

17 September 2014 by Dr Tony Alessandra

Striving for and attaining goals makes life meaningful. Goals create drive but only if you set yourself to achieving them in the proper way. I’ve found that the letters in the word SMART are very useful in articulating goals. SMART reminds me that my goals must be Specific, Measurable, Action Oriented, Realistic, and Time Bound…. Read More

Filed Under: Article, Self-Improvement

Stairs of Customer Loyalty

30 May 2014 by Dr Tony Alessandra

Many companies and salespeople follow the same formulas for bringing them closer to what they think their customers really want. Concepts like “customer focus” and “customer satisfaction” are warmly embraced. Today, who isn’t focusing on satisfying customers? However, in today’s ultra-competitive marketplace, if you’re doing what for companies and salespeople to set themselves apart from… Read More

Filed Under: Article, Customer Experience, Relationship Selling

Street Smarts

1 November 2016 by Dr Tony Alessandra

According to Dr. Robert Sternberg of Yale, “street smarts” is a far better predictor of managerial success than academic performance. They even said a very high I.Q. could be a detriment to managerial success. His theory of intelligence went beyond the traditional notion of I.Q. He believes there are three facets to intelligence: abstract intelligence⎯the… Read More

Filed Under: Article, Self-Improvement

Telephone Skills 5 Page eReport

27 October 2014 by Dr Tony Alessandra

The telephone is the lifeline of your business. It’s the preferred choice of most customers for contacting your company. Imagine trying to do business without your telephone. It’s your single most powerful business tool. Most businesses receive more phone calls than any other form of contact. If that’s the case, let’s see if we can… Read More

Filed Under: Customer Experience, eBooks, Sales Tools

Ten Commandments of Powerful Listening

12 June 2014 by Dr Tony Alessandra

Rules for being a good listener involve courtesy and common sense. Often, you don’t mean to be rude, but your enthusiasm for a subject and your own desire to hear yourself talk make you forget courtesy. At other times, you are so intent with expressing your own viewpoint that you forget to listen to the… Read More

Filed Under: Article, General Sales

Ten Tips for Effective Listening

16 August 2017 by Dr Tony Alessandra

You’ll listen better and be listened to if you practice these TIPS from Tony: Let others tell their own stories first. By letting them speak first, you save time. When their interests are revealed you can tailor your discussion to their particular needs, goals, and objectives stop wasting time volleying of sentences that takes much… Read More

Filed Under: Article, Self-Improvement

The Art of Asking Questions eReport

4 November 2014 by Dr Tony Alessandra

The world is full of questions – good questions, silly questions, important questions, offensive questions.  Questions can build rapport and trust or foster suspicion and dislike.  Questions can open up a conversation or slam it closed.  Ques-tions can generate information or send the con-versation shooting off on a tangent.  Questions are the heart of communication…… Read More

Filed Under: Customer Experience, eBooks, Relationship Selling, Self-Improvement

The Five C’s of Effective Execution

15 September 2014 by Dr Tony Alessandra

Now that we have taken our ideas from our head and created a clearly written set of SMART goals, we are now challenged to execute the plan and stay on the path to our desired outcomes. Many books are now dedicated to the subject of effective execution, but a company called GoalCentrix – http://www.goalcentrix.com/ –… Read More

Filed Under: Article, General Sales, Sales Process

The Stairs of Customer Loyalty

6 November 2015 by Dr Tony Alessandra

Many companies follow the same formulas for bringing them closer to what they think their customers really want. Concepts like “customer focus” and “customer satisfaction” are warmly embraced. Today, who isn’t focusing on satisfying customers? However, in today’s ultra-competitive marketplace, if you are doing what everybody else is, you will never get to where you… Read More

Filed Under: Article, Customer Experience, Customer Retention, Sales Prospecting

THIRTEEN WAYS TO ASSURE CUSTOMER SATISFACTION

25 July 2014 by Dr Tony Alessandra

Since your customers are your career, you should let them know how special they are. There are many ways you can accomplish this. Not all may apply to you, but think creatively on how you can adapt most of these ideas to ensure customer satisfaction: Show your customers you think of them. Once a month… Read More

Filed Under: Article, Customer Experience

Time Management

5 July 2013 by Dr Tony Alessandra

Time is nature’s greatest “force.” Nothing can stop it, nothing can alter it. Unlike the wind, it cannot be felt. Unlike the sun, it cannot be seen. Yet, of all nature’s forces, time has the most profound effect on us. Time remains constant, but our perception of it changes. When we focus on it, it… Read More

Filed Under: Article, Self-Improvement, Time & Personal Management

TYPES OF DECISION-MAKERS – Understanding the Cast of Characters

14 July 2014 by Dr Tony Alessandra

ROLE DESCRIPTION Users – As the name implies, these are people who will use the product. User’s influence may range anywhere from inconsequential to extremely important on the purchase decision. In some cases, the users initiate the purchase by requesting the product. They may even develop the product specifications. Gatekeepers – Gatekeepers control information to… Read More

Filed Under: Article, General Sales

Using Disc Styles To Build Teams That Work

25 May 2015 by Dr Tony Alessandra

“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.” Or, even more likely, “Grab anybody who’s got… Read More

Filed Under: Article, Sales Management, Self-Improvement

Virtual Training: A Modern Business Imperative

30 June 2016 by Dr Tony Alessandra

Three thousand business owners were surveyed about their training practices and asked to relate those practices to productivity. They found that education produces twice the gain in productivity and efficiency than money spent on tools and machinery. This explains why corporations shell out billions of dollars each year on education and training. However, the costs… Read More

Filed Under: Article, Sales Training, Sales Trends

What is Genius?

25 March 2017 by Dr Tony Alessandra

Paul MacCready is a writer and inventor who has carefully studied genius and the ways people understand that concept. MacCready has evolved several categories of what genius seems to mean, and these can be useful starting point for defining what genius really is. In the first category is what Paul MacCready calls the “everyone agrees”… Read More

Filed Under: Article, Motivation, Self-Improvement

What is Your Competitive Advantage?

15 June 2017 by Dr Tony Alessandra

How many times have you been in a selling situation where the customer’s sole focus was on price? Anytime your customers can’t tell the difference between your product or service and your competitor’s product or service, the customer will buy based on price. You must be able to differentiate your company, your product, your quality,… Read More

Filed Under: Article, Sales, Sales Process, Sales Prospecting

Winston Churchill – Communication Genius

1 January 2013 by Dr Tony Alessandra

Winston Churchill was hugely accomplished as a statesman, an historian, and a writer. But when people think of Churchill, it’s his speeches that are remembered. It’s the sound of his voice. That voice is still unforgettable today, even in scratchy old recordings. Try to imagine how it must have sounded over the radio in 1940,… Read More

Filed Under: Article, Presentations, Self-Improvement

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