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Amy Franko

About Amy Franko

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, trainer, and author specializing in B2B sales and sales leadership development programs that blend current research, fresh insights, and real-world examples. With 20+ years of client-facing sales experience,

7 Relationship Habits that Drive Sales Results

6 October 2019 by Amy Franko

I can trace nearly anything significant that has happened in my life to the power of strategic relationships—their connectivity, and their give and take. Especially as sellers, our success is dependent upon who we know… and in turn, who they know. For that reason, the social “dimension” is one of the key skills behind the… Read More

Filed Under: Articles, Sales Management, Sales Strategy

A Winning Framework: Align How You Sell With How Your Clients Buy

11 March 2020 by Amy Franko

We’re operating in a new client economy, and most, if not all, of the industries that we serve are experiencing rapid change. This rapid change is coming from evolving business dynamics, technology, and cultural shifts. Sellers need to evolve too. Here are three of many trends we’re seeing: Innovations, like data analytics and artificial intelligence… Read More

Filed Under: Articles, Emotional Intelligence, Relationship Selling, Sales, Sales Strategy

Building a Better Sales Pipeline: Know When to Walk Away

4 March 2019 by Amy Franko

Building a better sales pipeline is a lot like that famous lyric from Kenny Roger’s The Gambler: “Know when to walk away, know when to run.” It’s a business developer’s nightmare. Just when you think everything is in place to land a big deal… poof. You begin to get the cold shoulder. Maybe someone you… Read More

Filed Under: Articles, Pipeline Management, Sales Prospecting

How Taking Risks Can Lead to Sales Success

15 January 2020 by Amy Franko

Do you play it too safe? If you look at some of the most successful people of our time, one trait you’ll find in common is that they are risk takers. One of my favorite stories of a risk taker is inventor James Dyson. He has said, “The key to success is failure… Success is… Read More

Filed Under: Articles, Self-Improvement

Want to Improve Your Sales Results? Build Your Territory Like a Supply Chain

10 July 2019 by Amy Franko

There are two moments in my sales career that crystallize for me that I’ve landed in the exact right profession. The first: there was a time where my first, second, and third line sales leaders were all women. They were my role models, and because of them I could see myself as a seller and… Read More

Filed Under: Articles, Sales, Sales Process

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