I started a new cold calling appointment setting job for a company that is a broker for helping accountants buy and sell their practices.
Here is the script I use. Please take a look and tell me what you think:
“Hello, this is Aaron with XYC company, We help accountants buy and sell their firms. Have you considered buying or selling a practice?”
Depending on what answer they give me and if they don’t say no …I then say “ Would you mind if I transfer you to (my boss) he can better explain our services?”
I make about 200-300 cold calls a day and usually get just 1-2 who are considering selling within the next few years. I’m trying to find accountants who are wanting to sell right now.
This is becoming pretty mind numbing and they keep telling me it is just a numbers game. Is there any way to not make this just a numbers game?
Thank you for any help.
Thanks for the note. Given the nature of your call, which as you described it, is a very cut and dried lead qualification task, is more of a transactional than strategic sales call. I don’t believe in the numbers game mentality, but this is about as close to it as you can get.
With that being said, to enchance your chances of at least engaging someone in a conversation, if I were running the program, I’d likely combine some marketing strategy. Perhaps do a whitepaper/executive briefing like “The 10 Little Known Mistakes Accountants Make When Selling Their Practice.” Then call and offer that, and then the goal would be to then ask a few more questions in an attempt to get them to open up.