The venerable webinar has become almost as core to most B2B marketing programs as white papers and straight batch-and-send email campaigns. And while some consider them cliché and stale, world-class marketers know that webinars can still be a highly effective and scalable means of driving significant volumes of qualified leads into their sales team’s pipeline. Webinars are often also a mainstay of a company’s content marketing and lead nurturing efforts.
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution—from content and planning to campaign management, day-of execution and follow-up.