There is one phrase that sets top sales performers apart from the pack: customer focus. This is because outstanding sales results depend on the ability to think from the customer's point of view, while understanding the customer's agenda, buying cycle and best interests. Beyond a superficial reading of immediate customer needs, the very best salespeople gain a deeper understanding of both the buyer's long-term goals and the overall business climate. The right to do business has to be continually earned and never assumed because customer focus is now totally at the heart of successful selling.