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Colleen Francis

Sales Training: Part 1 – The Willingness & Ability Factor

20 July 2014 by Colleen Francis

In my experience, I’ve found most companies approach sales training the wrong way. This might sound surprising, but hear me out. When sellers consistently fail to meet growth targets, the automatic assumption tends to be, “It’s a skills-related issue.” The company believes that all its sales team needs to succeed is proper training by an… Read More

Filed Under: Article, Sales Training

SASS: Companies Already Abusing the New Canadian Anti Spam Legislation!

30 June 2014 by Colleen Francis

July 1st marks the date the new Canadian Anti-Spam legislation comes into play.  CASL changes the way businesses can communicate with their customers, making it necessary to get express consent to send e-mails and other marketing messages.  I am all for the legislation and feel that most legitimate businesses with ethical marketing practices have been… Read More

Filed Under: Article, Email Marketing, Inside Sales

Seller’s Dilemma: It’s Not What You Think It Is

23 January 2019 by Colleen Francis

You’ve seen—or even struggled with—this sales problem before: to close more deals today, you have to keep your head down and focus on the pipeline. But to close more deals in the future, you have to keep your head up and spot new opportunities. So which is right: head up or head down? That’s what… Read More

Filed Under: Article, Pipeline Management, Sales, Sales Prospecting

Separate Yourself From The Rest!

28 October 2014 by Colleen Francis

What are you currently doing to separate yourself from other salespeople? I don’t recommend locking yourself in a room and working through your days without any interaction with your colleagues, but I do recommend taking steps to truly differentiate yourself and stand out from the pack. If you want to be the best, you must… Read More

Filed Under: Article, Sales Process, Sales Strategy, Self-Improvement

Show Me the Data!

13 June 2014 by Colleen Francis

What are the critical pieces of data you must be tracking to ensure success? Watch Colleen’s Sales Tip to learn more. https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/Show+me+VST1a.mp4  

Filed Under: Video

Stop Over Selling!

8 September 2014 by Colleen Francis

Too often, a deal goes off the rails when prospects are surprised by what’s in the proposal. Learn how to avoid this! https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/Stop+over+VST20.mp4

Filed Under: General Sales, Video

Surround Yourself With Success

30 October 2014 by Colleen Francis

Do you want to be successful? Alright – that was obviously a rhetorical question. Since I know you want to be successful, it’s imperative that you surround yourself with success. You’re probably familiar with the following quote: “You are the average of the five people you spend the most time with.” If you want to… Read More

Filed Under: Article, Sales Strategy, Self-Improvement

Survey: Local Presence Dialing—Foot in the Door, or Door-Slammer

1 September 2014 by Colleen Francis

Instructive new research from Software Advice a sales software comparison website about the likelihood of prospects answering unknown calls vs. local calls vs. toll free. “The idea is that people are more apt to answer a call from an unknown number if that call appears to be coming from a local number: this gets the caller’s “foot in the door.” But is answering enough? Does… Read More

Filed Under: Article, Cold Calling, Sales Tools

Taking Post-Sale Responsibility

8 September 2014 by Colleen Francis

Once the sale is done, you are not off the hook! If you want to maximize your revenue, you have to stay and help ensure client success. https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/Taking+Post+VST17.mp4

Filed Under: Customer Experience, General Sales, Video

Territory Planning for New Teams

13 June 2014 by Colleen Francis

What steps you should take in managing your sales territories as you build a new sales team and avoiding the one common mistake that can destroy team morale. https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/Territory+planning+VST4.mp4

Filed Under: Sales Management, Video

The Biggest Sales Mistake

13 October 2014 by Colleen Francis

You’ve observed others making mistakes and you’ve probably made a few yourself. Salespeople are often highly susceptible to embracing processes that hurt their sales long-term. They often make decisions which seem like a good idea in the moment, but cause massive complications in the future. However, the biggest error that a salesperson can make is selling toeveryone…. Read More

Filed Under: Article, Pipeline Management, Sales Strategy

The Growth Picture: Addressable Market, Visibility & Closing

8 August 2014 by Colleen Francis

In my 14 years of consulting, I’ve rarely met a company that doesn’t want to grow. To be fair, there was one or two that couldn’t expand to new markets because they were a monopoly, so instead they grew by creating new products to sell to their existing accounts. In every other case, the companies… Read More

Filed Under: Article, Sales Strategy

The Most Important Referral

8 August 2014 by Colleen Francis

How to get the most important referrals… the one’s you really want… …those within your current clients! https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/The+Most+VST9.mp4

Filed Under: Referral Selling, Video

The People Vector in Sales

30 January 2018 by Colleen Francis

I see resistance every day in how sellers—especially seasoned ones in mature B2B markets—view the digital economy (and social media especially) as something that’s at odds with personalized selling. For example one of my clients, a 100 year old resources company is just this year rolling out their first CRM to their sellers and have… Read More

Filed Under: Article, Customer Experience, Referral Selling, Sales Tools, Sales Trends

The Power of Acknowledgement

17 November 2014 by Colleen Francis

Are your client and prospect conversations often turning into a form of verbal combat? All too often salespeople get so wrapped up in being right that they completely forget to acknowledge their clients’ feelings and opinions.Demonstrating acknowledgement is a key step in continuing a conversation instead of jumping straight into an argument! When you acknowledge your… Read More

Filed Under: Article, Customer Experience, Relationship Selling

The Secret of the Power Lunch

28 May 2014 by Colleen Francis

The often maligned Power Lunch can be one of your best sales weapons – if you do it right! Colleen Francis tell you in this video top how to create a regular power lunch that helps you close more deals, faster. https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/The+Secret+VST12.mp4

Filed Under: Business Development, Sales Closing, Video

The Worth of Clients Beyond What They Buy

22 September 2014 by Colleen Francis

Most sellers measure the Total lifetime value of their clients. This is a mistake. What they should be measuring Return on Client Relationship. ROCR is the true worth of clients beyond simply what they buy.  When you calculate this number and track whether it is growing or shrinking over time you will know if you… Read More

Filed Under: Article, Referral Selling

Thinking Beyond Year-End

2 December 2014 by Colleen Francis

Yes, of course you should be highly focused on hitting those Q4 and annual numbers, but do at least have one eye on Q1 2015, if you really do want to avoid the “boom and bust” syndrome, advises Colleen Francis.

Filed Under: Sales Forecasts, Sales Strategy, Video

Time To Get Organized!

26 August 2014 by Colleen Francis

As you know, organization is simply one of those “must-have” skills that a salesperson must possess in order to be successful. Let’s make a distinction – being organized in sales doesn’t mean having a spotless office with perfect stacks of paper and a strategically placed hand sanitizer beside your computer. Being organized means having one… Read More

Filed Under: Article, Sales Tools, Self-Improvement, Time & Personal Management

Transforming Dysfunctional to Performance

2 September 2014 by Colleen Francis

Dysfunction: the word comes up in conversation every day, usually in relation to crazy families, nutty reality show contestants, and all-around gossip. But what happens when the word dysfunction can be applied to your sales team? In particular, when a dysfunctional sales team is preventing you from getting the results your company needs to move… Read More

Filed Under: Article, Sales Management, Sales Training

Use Awards to Create Leads

15 June 2014 by Colleen Francis

Business awards are one of the best ways to develop new connections – but avoid these pitfalls! https://s3.amazonaws.com/TopSales/sales-library/2014/may-27/Use+awards+VST15.mp4

Filed Under: Lead Generation, Video

Use the S.A.L.E. Methodology to Counter Any Objection

17 October 2014 by Colleen Francis

We all face questions and objections from buyers. The key to creating a nonstop sales boom is in reframing these objections as simple conversation starters that lead towards a sale. In doing so you will reduce your anxiety and will be able to work through them more effectively. S = Stop and listen. That’s right…. Read More

Filed Under: Article, Objection Handling

Want Sales? Get Some Sleep!

20 October 2014 by Colleen Francis

Your health and wellness are important factors to consider if you want to increase your sales. As you know, it’s tough to focus and get things done when you’re stressed or working on a lack of sleep! Due to this, it’s so important to focus on youjust as much as you focus on your sales… Read More

Filed Under: Article, General Sales, Self-Improvement

What Do Customers Want?

12 November 2014 by Colleen Francis

In sales, our focus is often set on making the next sale. But, our current client base should never be neglected for the sake of closing another deal  Always nurture and build relationships within your current customer base. You want to keep them happy because not only does it feel good to deliver quality to… Read More

Filed Under: Article, Customer Experience, Relationship Selling

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