Bob Apollo of Inflexion-Point, the outcome-centric selling experts, offers a timely guide for B2B sales leaders who are determined to raise their sales team’s effectiveness to the next level by going above and beyond traditional approaches to solution selling.
One of the most common claims made by salespeople, the sales organisations they work for and the marketing departments responsible for positioning their company is that they offer “value-added” solutions, or that they have a “unique value proposition”. But more often than not, this “value-added” language turns out to be a smokescreen for trying to… Read More
The idea of a “sales process” has been around since way before I was offered my first sales role. The concept has been heavily promoted by the mainstream sales methodology vendors and adopted with varying degrees of effectiveness by many sales organisations. But I’m not sure it was ever an appropriate metaphor and with the… Read More
MEDDPICC+RR is today’s most advanced framework for qualifying complex B2B sales opportunities. This detailed guide provides all the information you need to implement the process within your organisation.
Most sales organisations – and most of the sales people who work for them – are capable of describing their target market in broad demographic terms. They might, for example, choose to focus on organisations of a certain size, in one or a number of industries, in one or a number of geographical locations. Their… Read More