(This article originally appeared on Deb Calvert’s blog)
Trust is absolutely essential in a buyer/seller relationship. Unfortunately, sellers start with a disadvantage because the stereotypes alone cause buyers to be suspicious. That’s why sellers must work diligently to build and preserve trust.
In this free chapter from the groundbreaking book DISCOVER Questions™ Get You Connected, author Deb Calvert outlines the 12 Dimensions of Trust and how buyers respond to sellers who are well-versed in the importance of trust.