You’ve heard it: Television will kill radio. Video killed the radio star. And social media and the Internet will eliminate the time-consuming, face-to-face aspect of sales. Um, no.
Marketing automation, CRM, social media, and other technology tools empower us to sell more efficiently and cost-effectively. But if you think back over your most successful business deals, I bet face-to-face, person-to-person, high-touch communication—a phone call, a video conference, or (best of all) an in-person meeting—accelerated your sales process time and time again.
Even in Sales 2.0, the most powerful tool in your sales toolbox is still you!