I’m often asked, “Which is better – an elevator speech, unique selling proposition or value proposition?” All are effective at different times, but there is one clear winner for piquing prospects’ interest in your offering.
An elevator speech is great for casual meetings, networking events or any other time you want to strike up a conversation with a stranger. It’s often explanatory – or sometimes even funny.
A unique selling proposition, which is also called your competitive differentiator, is about how you’re different from competitors. It could be your specialty, your strengths and what makes you stand out. Basically, it’s helpful to prospects who are trying to decide between options.