How should you respond when a prospect asks you to tell them about your stuff? Most of us get excited because we think they’re really interested in what we’re offering, but the truth is they’re really looking for a way to dismiss us.
Beware — if you talk about your stuff, you’ll be brushed off in moments!
So what should you do? Rather than try to give a quick overview, focus on a story — be prepared to share a real-live customer scenario. You’ll be much more successful if you’ve practiced it ahead of time too.