Do you really know how to get referrals? It sounds like the most natural thing in the world. Asking friends and colleagues who believe in your products and services to send business your way.
So why don’t people do it?
A lot of it is fear of rejection and lack of confidence. But a lot of it also has to do with not letting your potential referral sources know exactly what your business does and who your ideal clients are.
When you can articulate those points, then you are on the road to creating a successful referral-based business.