Are objections questions? Should you address them? Do you find yourself trying to overcome objections that really may just be simple statements?
In this interview with Lynn Hidy, Colleen Stanley, author of the book “Emotional Intelligence for Sales Success,” explains that people often don’t know what they are supposed to do when faced with what they believe to be objections. Or there’s a big gap between knowing what do do and actually doing it, which Colleen says can be addressed with greater emotional intelligence skills.