- Companies spend $3.4 to $4.6 billion on sales training providers each year1
- 9 out of 10 sales training initiatives have no lasting impact after 120 days2
That’s billions of dollars being wasted on sales training every year, with little to show for it beyond short-term, short-lived gains.
But it doesn’t have to happen to you.
In this report, Mike Schultz and John Doerr, Co-Presidents of RAIN Group, share the 7 common mistakes that derail sales training efforts and what you can do about them.