If you cannot answer this question with confidence, you will not be in a position to execute your sales process. And as we all know sales is about EXECUTION – Everything Else Is Just Talk! No matter where or what you sell, in tough times or up times, the reality is that CUSTOMERS AND COMPANIES CONTINUE TO BUY!
Sectors change, habits vary, challenges come more frequently; you may have been the in product yesterday, less important and more common now, no matter, the sale has to go on, or your employer will perish and your job along with them. As always you as the sales person are the front line, the line of opportunity and success, more than ever the DIFFERENTIATOR; the way you sell, the way you innovate, the way you react to market challenges, the way you sell is the difference between success and failure.