Reports of the decline and pending demise of email have been greatly exaggerated. Sure, our inboxes may be more clogged than ever before. But that only drives us to work harder to separate the “spam” from the messages we want.
Email as a communication and marketing channel is as strong as ever. Our mission—and your job as a marketer—is to create and sustain a place in the minds and inboxes of your prospects, customers, partners and other key constituents such that they look forward to, anticipate, accept and respond to your email marketing.