Let’s say you own or manage a professional baseball team. In the summer, your costs for the year are relatively established, but every day you play another game. And every day, there are seats that are both empty and unsold.
This means that every time you fill that seat with a paying customer, you make money—and most of those dollars at this point go right to the bottom line.
Given this, what could a baseball team do to get more aggressive in filling those seats?