24 Insights To Help You Design, Launch and Accelerate a Sales Program for Your Business
To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system. But as start-ups begin putting a significant focus on customer growth, I’ve found that they typically make many of the same mistakes. Especially with B2B products and services, it’s easy to fall into these traps but equally easy to avoid them, and scale your sales more quickly, efficiently and cost-effectively.