Much about the business world has changed in recent years—from the Great Recession that rocked our economy, to the emergence of social media, to the technological developments that have fundamentally shifted the way we work. But when it comes to sales, there’s one thing that hasn’t changed and won’t anytime soon—if ever. People still do business with people. That means our smartest, tried-and-true tool for business development, lead generation, and deal closing is still ourselves.