This is the fourth book in the Sales Management Guru series and was designed with the same philosophy as the first three books-that Sales Leaders don’t have a lot of time and they have a lot of challenges. This is especially true of the first time sales manager, in many of my consulting projects or in our workshops we are working with entrepreneur’s and sales managers who are being introduced to the role for the first time. If they have been in the role for more than four months, they are SLAMMED! That is why I wrote this book, to give the first time sales manager a fighting chance to win and succeed. This book is jammed packed with ideas, tools and thoughts that not only I have experienced but I have seen in 15 years of consulting on sales leadership issues.
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