Customers are changing the way they buy. Why aren’t you changing the way you sell?
Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try to tell them how to buy from you. If you want your customers to keep buying―and your company to keep growing―you need to rethink and retool the way you’re selling. You need to go “hybrid.”
If you’re like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers’ needs―and you don’t need to spend time or money developing a “hybrid” version of what you already have. But the truth is: you do. The truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market―and you need to do it now―using The Hybrid Sales Channel.
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