Sales books are ubiquitous, but “Selling Fearlessly: A Master Salesman’s Secrets for the One-Call-Close Salesperson“, although beneficial to all salespeople, specifically targets the one-call-close simple-sale salesperson; addresses all the elements of selling; and spotlights the paralyzing fear factor that 80% of the 16,000,000 salespeople in the United States, who only do 20% of the business, must face every time they make a call or give a presentation. It’s Frank Bettger’s “How I Raised Myself from Failure to Success in Selling” meets Napoleon Hill’s “Think and Grow Rich“, two long-time successful backlist books told in the Zig Ziglar conversational style, yet with an uncompromising, challenging tone, and includes 40 stories plus numerous exercises, which show how to sell, not just tell how, from a master salesman/motivator with 43 years of in-the-field selling experience.
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