Today’s buyers want more from sales professionals than a simple consultation…
What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3 …where they, the seller, and the organization, achieve a winning outcome.
“Conversations That Sell” introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business.
Based on the author’s five-step sales system, What’s in It for Them (WIIFT) – Wait, Initiate, Investigate, Facilitate, Then Consolidate – the book shows readers …
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