The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It’s the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned.
Featuring self-assessment tools, hands-on exercises, and case studies showing Shore’s methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.Click here to buy