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Matt’s App of the Week: SEMRush

This is the latest in a series highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

I’m not entirely sure what animal Google is on with their frequent algorithm changes.  And even though keyword direct match appears to be passe, understanding keyword usage trends among your customers (and competitors) still delivers a significant competitive advantage in addition to acceleration of your search performance (paid and organic).

That’s why I like SEMRush so much.

This has quickly become one of my favorite SEO tools.  It’s super-easy to use, provides a ton of value in a daily basis relative to keywords, relative competitiveness and “accessability” of certain topics via Google, as well as competitive intelligence about where your competitors are focusing, what ad copy they’re using that appears to be most effective, etc.

Tons of value.  Worth checking out.

Category: Article, Sales Tools

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Author: Matt Heinz

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