According to our latest research, only 9% of all companies have reached the top. The top of our Revenue Growth Maturity Model (Level 5), that is. We call this group “predictable”—i.e., predictably successful.
These companies have eliminated every barrier to innovation. Market dominance. And long-term revenue growth. Internally, they run like clockwork. Externally, they’ve mastered the markets in which they compete.
What distinguishes these companies from the rest? What makes them tick? And how did they achieve the seemingly impossible?
It’s not magic or luck. Nor is it out of your reach. There is a surefire, well-lit path to Level 5.
These companies don’t play to stay in the running; they play to win.
Profile of a “Predictable” Organization
Our recently released report, Make Your Number in 2016, profiles Level 5 companies. This profile is based on thousands of surveys, interviews, and in-person observations. We’ve isolated these companies’ competitive advantages and outlined the steps to achieving them. Click here to download the report for free.
Here are some of the characteristics Level 5 companies share.
Corporate and Functional Strategies in Action
They’ve been defined, aligned, and implemented (both internally and in relation to the marketplace).
Functions Are Streamlined and in Sync
Each functional level understands the strategy and how they’re impacting customers. Functional teams work to ensure all links in the value chain are optimized. Management teams adapt to markets in real time, predict performance, and understand causality.
Market Disruption Is the Norm
The organization accelerates and shares learning, and responds to changes and opportunities faster. It doesn’t settle for improved performance year over year. Rather, it seeks quantum improvements validated by the marketplace.
No Friction in the Funnel
Customers aren’t just satisfied with their experiences; they’re delighted. Customer Acquisition Cost (CAC) is 26% lower than for Level 1 companies. Customer Lifetime Value (CLTV) is 30% higher than for Level 1 companies.
How Level 5 Companies Take Charge of Their Future
Level 5 companies are outward facing. Customers and markets inform their strategies and drive their decisions. These companies don’t play to stay in the running; they play to win.
More specifically:
- Level 5 companies hire A-Players who share their customer-centric values and vision.
- They understand their buyers, buyer journey, accounts, and markets.
- They keep an ear to the ground (feedback from the field, win/loss reports, etc.).
- They continually gauge sales performance (via shared KPIs) and take corrective measures.
Does this list seem overwhelming? Not even sure what obstacles you face?
We have what you need to sort through it all. And to set a new, more predictable course.