I was fortunate to be asked to present on this topic last week at Hubspot’s Inbound conference. Apparently, hacks and higher response rates are popular among Hubspot customers! Our first session was packed 20 minutes before we started. They literally had to ask a couple police officers to help turn people away else we would violate the fire code.
The folks at Hubspot quickly put together an encore presentation of the same content a couple hours later. We walked into the room to the same conditions – packed, with too many people outside not able to get in.
I’ve posted the presentation deck online (see below) and emailed a copy to as many people as have asked, but we wanted to also present it a third time, now online, so that we’d eliminate any attendee restrictions and have a recorded copy to share on-demand with anyone else.