You’ve heard it: Television will kill radio. Video killed the radio star. And social media and the Internet will eliminate the time-consuming, face-to-face aspect of sales. Um, no.
Marketing automation, CRM, social media, and other technology tools empower us to sell more efficiently and cost-effectively. But if you think back over your most successful business deals, I bet face-to-face, person-to-person, high-touch communication—a phone call …
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